#211 – April 8, 2022 (98/365)

Why is it that groomsmen always default to what we photographers call “brain protection mode”?

Thursday

As part of my website rebranding, I’m stuck on portraits. To be specific, how I approach the product.

I have no issue being a “shoot and burn” portrait photographer. This means that I pretty much just deliver digital files rather than print products. Although I very much believe in printing photographs and the importance of doing so, my limited time to work with clients leaves me with no chance to concentrate on wall art.

This leaves me with two approaches to pricing:

1 – The all-in. My clients, let’s for now just say you, pays one fee for the shoot and all presented files. This is the easiest to manage and deliver.

2 – The tiered approach. You pay a session fee which in my approach would include enough credit to cover the first 5 image package. After the photos are ready, the clients choose between a 5, 10 or everything package, (at increasing prices of course). 

For ease of use, nothing beats option one. It’s just a matter of owning a price that places the appropriate value on what you provide.

Pricing both of these options is difficult as the value of each image is vastly reduced in option one compared to option two. Especially as the price I would most likely start with for option 1 is what I would be very comfortable charging for the 5 image package for option 2.

My head hurts.

Let me interrupt the flow to bring you a message from our sponsor, Me! Did you love the photo? Each photograph in the 2022 365 Black & White Challenge is made available as a single signed limited edition print. If you are interested, you can purchase the print at the Shop for only $36.50 (including free postage to anywhere in the world). If it’s not there then someone beat you to it! I thank you for your support of my photography and this website.

And this approach will be what I want to charge for all portrait style photography moving forward. Studio, non-studio, dance, media packs. All the same pricing.

What would you prefer as a client?

Took part in a great course on Profitable Book Projects for Photographers this morning. Very interesting indeed.

Also had a former military musician colleague contact me today to get some photos done. I have no idea why, but I went straight to the discount brain space, but he shot me down and made me charge him full price because “You’re worth it and I know you will put in 100%.”

Not often I’m lost for words. Now to find 1000 more like him.

If you’ve made it this far, thank you for your time and your attention! I will see tomorrow you for the next post.

Richard

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# Photo Information 
Camera: Nikon D4s | Lens: Nikon AF-S Nikkor 70-200mm 1:2.8G II ED (VR) @ 90mm | Settings: 1/60, f/4.5, ISO 400 | When: Saturday October 10, 2015 | Where: Geelong, Victoria, Australia

Cameras: Nikon D4s | Nikon D700 | Nikon D750 | Nikon D810 | Nikon D850 | Nikon Z6
Lenses: Nikon AF-S Nikkor 24-70mm 1:2.8G ED | Nikon AF-S Nikkor 50mm 1:1.4G | Nikon AF-S Nikkor 70-200mm 1:2.8G II ED (VR) | Nikon AF-S Nikkor 105mm 1:1.4E ED 
Lighting: ICElight

# Useless Website Statistics
Post number: 211 | Published: Friday April 8, 2022 | Composed: Thursday April 7, 2022 | Scheduled Posts Ready To Publish: 0 | B&W 365 Challenge: 98/365 (26% complete) | Candidates Folder: 5

# Useless Life Statistics That Only I Like Looking Back On
Audiobook: Building a Story Brand by Donald Miller | Reading: Linda McCartney. Life in Photographs | Podcast Queue: 95 | YouTube Subscription Video Queue: 59 | Favourite recent YouTube video: Lin-Manuel Miranda & Ben Platt - Found/Tonight (Official Video) [Atlantic Records] | 7DA: 25 [-1] | Hamilton: 20/37/40/156 Days

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